How do I get the news from my team?

How do I get the news from my team? This is a question I am often asked when talking about public relations. Being a former journalist (who still monitors the news morning, noon and night), I would say that news is everywhere. But it might not be the right kind of news. Let me explain. News, for me, is something happening that is new to your audience. As a reporter,…

Share

How do you find news?

How do you find news?   Being a former journalist (who still monitors the news morning, noon and night), I would say that news is everywhere. But it might not be the right kind of news. Let me explain. News, for me, is something happening that is new to your audience. As a reporter, I’d knock on doors, chat to people in cafes, go to meetings and talk to people. Not…

Share

Nottingham – a creative city

Nottingham is a creative city. That is a fact (in my opinion). There’s a wealth of things going on. But, here’s a blog post on the Creative Boom website that focuses on the city. http://creativeboom.co.uk/features/creative-cities-nottingham/ It’s well worth a read. Katy Cowan does a good job reviewing cities. Her site says she’s in Manchester (which is almost where I come from) and I think that’s a great city too. Anyway,…

Share

Great PR coverage in trade magazines

Just a quick note. Got some trade publications on the desk at Mandatum PR earlier today and there are some quite nice pieces about one or two of my B2B PR clients. The articles portray their knowledge about the sectors in which they work and are based on case studies. Case studies are a great way of getting news out there in an informative and creative manner and should be an…

Share

Uncovering Mansfield by using Facebook

There’s a wee book, called Brand Anarchy (see it here on Amazon) and it’s all about how managing your reputation has changed over the years. One of the basic ideas is that you can’t control your reputation but you can do something to manage it. The book is a cracking read and not one of those stuffy academic reads that you find in a library somewhere. I recommend it. In…

Share

Question: How do I get a PR story on the radio? Answer: A perfect package….

Question: How do I get a PR story on the radio? Answer: A perfect package. As a PR professional, to hear someone say ‘a perfect package’ is, well, perfect. Particularly so when it comes from a production journalist in BBC radio. Why so the response? Well, a week or two ago, with my PR selling-in hat on, I contacted the Nottingham radio station and put forward my client, Team Fostering, as a…

Share