Taking a step back with PR campaigns

I was asked recently what the first external PR thing I would do if a potential client came on board. What would it be, when, the next day? Nothing yet, I said. Puzzled, they asked why; particularly as other agencies had responded with tales of press coverage here, press coverage there and all within a matter of days. Well, I responded, what are you telling people? How do you stand…

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Some thoughts on the first day at #IMHX 2013

Today has been spent at the NEC in Birmingham for the International Materials Handling Exhibition (IMHX). Nottinghamshire PR agency Mandatum PR was supporting a client in the storage and racking industry. Pre-show build up included press releases, social media, blog posts and newsletters, plus a bit of advertising too. The show seemed to have a good number of stands, ranging from small stands to double-deck installations with mezzanine floors and…

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Learning from Nottinghamshire’s Robin Hood legend

Interesting story in the papers today: Robin Hood may have been from Kent. Nottingham and Nottinghamshire have long been associated with the legend of the outlaw and his activities in Sherwood Forest. Both city and county have some great PR out of it, and indeed plans for a new visitors centre near to the Major Oak (roughy around where Robin may have hidden from his enemies) is being planned. Apart…

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Business awards – good for PR and benchmarking

I see the Nottingham Post Business Awards 2013 have been launched. The story on www.thisisnotingham.co.uk says: “Think you’re the business? Then now is the chance to let everyone know by entering the Nottingham Post Business Awards 2013! This year’s awards are the region’s most high-profile business event, providing you with an opportunity to be counted among the very best businesses that Nottinghamshire has to offer.” Awards are a great way…

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Networking in any environment

PR is often about media relations. It’s about getting the key messages about your business to the audiences that you have identified as being potential new business targets or influencers. But PR can be about much more. Networking for example. Whether it’s a networking meeting in the centre of Nottingham,  on a golf course or at a trade show, how people perceive you and your brand can be changed by…

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A question about local media coverage

Quite a few times these past couple of weeks, I’ve been asked similar questions by quite a few people. They are roughly the same question: how do I get in the local paper? How do I get into the Nottingham Post or the Mansfield Chad, the Derby Telegraph or the Derbyshire Times? (I’ve used these papers as examples as they are local to me). At first thought, it would appear…

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PR : Tips : Social media is a mine of PR information gems

Social media is often dismissed as a devourer of time, and, therefore, money. But it can be used as a powerful tool to mine information that is hugely beneficial. Information about a potential client, information about a existing client, people’s thoughts on a company, product or service. Sometimes, a Facebook status or an innocuous tweet can spark a conversation that contains nuggets of information and perhaps ignite a whole argument that…

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PR : Tips : Don’t bottle it up

I was on the tram in Nottingham the other day and was reading LinkedIn posts and Twitter. And I read a great quote that really worked. It went something along the lines of: “Sometimes, people are inside the bottle and can’t read the label.” It’s quite succinct in terms of what people do and what others think they do, and whether the two match up. If you’re thinking about PR,…

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PR Tips : Just Do It

Recently, I have been speaking with people about tweeting and blogging. For some, it’s a stumbling block. Copied here is a blog post I wrote a little while ago that I thought might be useful … Writing for content marketing & social media – a case of Just Do It?  Is writing for social media (or anything else for that matter) a case of, as Nike would perhaps say, a…

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