PR Tips : Journalists have a (correct) name you know

I’ve just recently had a couple of meetings with journalists. The meetings were specifically on behalf of clients, but I asked the journalists for their pet hates from the PR world. Do you know what the first complaint was? That PR people get names wrong. As a journalist, you are trained to get names right. It’s also politeness. But many a journalist has undergone training to make sure they get…

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PR Tips : Start with a letter

PR is often associated with the press release. There’s no doubt that this is a most useful tool. However, have you thought about the letters page of a newspaper? Or the comments section on the online version of newspapers? Just a thought, but these are an often under-utilised way of getting your message out there. And, they tend to be well-read parts of a paper (online or paper). Whether that’s…

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PR Tips : Tell a story

Do your news items and features tell a story? Do they give the reader an opportunity to learn something new or discover more about you and your business? Mandatum PR believes that telling a story is vital in public relations, and it doesn’t matter which platform you choose to share your story. But don’t forget, good stories are the ones with the right ingredients and give a reader something to…

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PR Tips : Whose voice is it anyway?

I’ve been asked on several occasions recently about what people should say on social media platforms. What voice they should say things in? How should they word statuses on Linked In, Twitter and the like? There are many articles and pieces of advice on this subject. I’ve read a few and they are often like this: “Do this, do that, don’t do it that way …”. My view is that…

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PR Tips : Some thoughts and advice on LinkedIn

LinkedIn is a tool that has helped Mandatum PR develop contacts and we’ve won business through using the site. That’s actual money-in-the-bank business. We’ve also been able to connect people – we’ve added value to them. Now, for some, LinkedIn appears to be a tool for gathering connections; a kind of online grab of names and contacts. I’ve had several requests recently from people I don’t actually know. Don’t get…

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PR Tips : Five PR lessons to learn from Alice Cooper

I was busily creating some concepts for a Mandatum PR client in the professional services sector just recently. In a break, I casually switched on the TV set and, as it was just after lunch, Loose Women was on TV. Four “celeb” women involved in deep debate about the important issues of the day OK, deep debate might be a little bit pushing it and so I was about to…

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