PR tips : Sticking plaster PR or a holistic approach?

Just recently, I had a very good conversation with a chap at a company that has seen tremendous growth over the past couple of years. It’s turnover has increased, its profitability has been further improved and it has taken on a number of new people. It has tough targets to meet but with good management and people, the future is looking great. And although he operates in a completely different…

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New Year sees launch of new Nottinghamshire PR agency

Experienced PR professional and former journalist Wayne Swiffin has launched his own public relations consultancy. Wayne was latterly an account director at an award-winning Nottingham integrated communications agency but created his own agency to focus on PR, media relations and copywriting. Based at the i-Centre in Mansfield, Nottinghamshire Mandatum PR already has a number of retained clients across the UK operating in sectors including materials handling, warehousing, construction, property, professional…

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PR tips : Embracing background and photo angles – tips for PR photography

Photography can be crucial when it comes to PR. A good picture can instantly help your story – and if the picture is poor, that’ll get noticed too. Mandatum PR asked Anthony Hopwood and Samuel Kirby at Nottingham photography company Hopwood&Kirby about their views – from a photographer’s point of view – on what helps to make a good PR photograph. “Apart from the obvious ideas of relating to the…

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PR tips : writing a news release to help your public relations drive

I was asked recently how you go about writing a release once you’ve got the story ideas. Here’s how you can write a press release. While many people have different ways, styles and tones (often dependent on the organisation), this is a formula that works for public relations, particularly for SME PR, B2B PR or charity PR. So, you’ve got your news, you’ve got the details following a conversation with…

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