PR Tips : Bloggin’ it.

Have a had a busy few weeks and, while not blogging for myself, I have written posts for lots of different PR clients. Often the same isn’t it? A plumber with a leaky tap at home, or a decorator with some wallpapering that needs doing. Someone who writes for others but not for himself… Well, I plan to write some posts so keep an eye on this page. WS 

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PR Tips : When the noise gets too much

When you’re in the car, listening to the radio, and a song comes on that you don’t like, what do you do? Continue listening? No, you’ll probably change station, pop a CD on or change your iPod tunes. When you’re at home watching the TV, and a programme comes on that you don’t like, what do you do? Continue watching? No, you’ll probably turn the TV off or change channel.…

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PR Tips : Going traditional to get creative

Just recently, in the course of conversations about business and PR, I’ve picked up on a couple of things that are related. One, people are not only time poor but they are also unable to concentrate sometimes because of the addiction to social media. And, two, there’s a definite move to thinking more traditionally when it comes to business – whether that’s actually talking to people (rather than emailing all…

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PR tips : Finding the right kind of news for public relations

How do you find news? This is a question I am often asked when talking about public relations. Whether I am talking to a Nottingham company, a London business, a one-man enterprise or a large national company wanting to improve its B2B PR, news is sometimes a tricky question. Being a former journalist (who still monitors the news morning, noon and night), I would say that news is everywhere. But…

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PR tips : Promoting your business with web video.

Adding video to your arsenal of marketing and PR tools is becoming acknowledged as a pretty sensible thing to do.   Why? Because, says Katrina Atherton, Business Director at the award-winning Nottinghamshire web video production company A-Star Media, apart from the added search engine optimisation benefits, video helps captivate an audience. Says Katrina: “Research shows that users stay on websites with video content three times longer than websites without video,…

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