Mea culpa is admirable in PR, but is there more to it?

I read a story about a company. It had been perceived as having taken advantage of a situation. The story had angry locals. It had bitterness. It had the company at the centre of the storm saying that they had got it wrong, and would donate funds to charity. Textbook. Well, it may be. If you’ve done something wrong like this, it’s best in PR terms to fess up. Mea…


The actor and the stagehand

I keep meaning to write this post, and a conversation the other day reminded me to do so. It occurred to me that being a writer in the PR field is very much like being an actor – as well as being a backstage crew hand. I’ll explain. No two clients are the same. Nobody who works in the same company is the same. Therefore, when writing copy, the tone…


Photos and PR

Quick post here before I head out on a couple of photoshoots. I try always to have photos with stories. Why? two reasons. One, a photo can help tell the story, and, if the story is about people, it can add a visual element to the article. Secondly, a lot of web-based news outlets need photos to go with stories when they upload to the internet, or share on social…


Restarting the blog

Hi. It’s been a while since I have blogged for myself. I write a lot for of press releases, features and social media posts for other people and businesses but rarely for myself. This will change. I will follow my own advice to others. And write. I’m putting together a list of blog ideas and putting them into a loose schedule. I say loose; it’s because I don’t think blogging…


New Year sees launch of new Nottinghamshire PR agency

Experienced PR professional and former journalist Wayne Swiffin has launched his own public relations consultancy. Wayne was latterly an account director at an award-winning Nottingham integrated communications agency but created his own agency to focus on PR, media relations and copywriting. Based at the i-Centre in Mansfield, Nottinghamshire Mandatum PR already has a number of retained clients across the UK operating in sectors including materials handling, warehousing, construction, property, professional…