MPR_LI_MeaCulpa

Mea culpa is admirable in PR, but is there more to it?

I read a story about a company. It had been perceived as having taken advantage of a situation. The story had angry locals. It had bitterness. It had the company at the centre of the storm saying that they had got it wrong, and would donate funds to charity. Textbook. Well, it may be. If you’ve done something wrong like this, it’s best in PR terms to fess up. Mea…

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MR_LI_MASK

The actor and the stagehand

I keep meaning to write this post, and a conversation the other day reminded me to do so. It occurred to me that being a writer in the PR field is very much like being an actor – as well as being a backstage crew hand. I’ll explain. No two clients are the same. Nobody who works in the same company is the same. Therefore, when writing copy, the tone…

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MPR_Camera

Photos and PR

Quick post here before I head out on a couple of photoshoots. I try always to have photos with stories. Why? two reasons. One, a photo can help tell the story, and, if the story is about people, it can add a visual element to the article. Secondly, a lot of web-based news outlets need photos to go with stories when they upload to the internet, or share on social…

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keyboard

Restarting the blog

Hi. It’s been a while since I have blogged for myself. I write a lot for of press releases, features and social media posts for other people and businesses but rarely for myself. This will change. I will follow my own advice to others. And write. I’m putting together a list of blog ideas and putting them into a loose schedule. I say loose; it’s because I don’t think blogging…

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PR Tips : Bloggin’ it.

Have a had a busy few weeks and, while not blogging for myself, I have written posts for lots of different PR clients. Often the same isn’t it? A plumber with a leaky tap at home, or a decorator with some wallpapering that needs doing. Someone who writes for others but not for himself… Well, I plan to write some posts so keep an eye on this page. WS 

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Review: Internet law – An essential guide

AN ESSENTIAL GUIDE TO STAYING LEGAL On a shelf in my study is a well-thumbed but rather old copy of a book that many journalists will know. It’s about the law and guides reporters through what they can say, or indeed can’t say, when writing stories. From court proceedings to defamation, and many points in between, McNae’s (and it’s numerous editions) has been a  staple read for reporters learning their…

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How the media landscape has changed

HELPING STUDENTS THINK OUTSIDE THE CLASSROOM BOX Back in 1995, I was cub reporter in Nottinghamshire, learning my trade having signed my indentures at a local weekly newspaper in Mansfield. Shorthand. Long days. High enthusiasm. Low pay. Ah, they were the days. You wrote your article and submitted it by saving it to a floppy disc and then putting aforementioned disc into another computer. No website for the newspaper group…

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The Five Ws of writing a great case study

FIVE Ws OF WRITING A GREAT CASE STUDY Writing a case study for PR purposes is about information. Information that helps you to tell a story, that captivates the audience, that keeps the reader interested. A case study for PR purposes can’t just be about you, your work and your products or services. It simply won’t engage the audience. If you are writing a case study, there are certain pieces of…

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