Quick thoughts on local business news

Afternoon, I write a lot of press releases for businesses. Many are for trade media but quite a few are also for use by local newspapers. Just recently, I asked a couple of business journalists on regional papers for their views on how companies can improve their coverage. The overall view was that: “Like anything else in business, it’s all about relationships. The stronger the relationship, the more likely you’ll…

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Press releases aren’t always easy to do

Press releases aren’t always easy to do. Getting the information can be a nightmare. Putting it into a format that can be used is another matter. Headlines? Got those right? There’s some advice below but if you need to have a chat with a PR professional with many years of experience in media and media relations, then get in touch. Email wayneswiffin@mandatumpr.co.uk or call 07854 689914   How do I write…

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How do I get the news from my team?

How do I get the news from my team? This is a question I am often asked when talking about public relations. Being a former journalist (who still monitors the news morning, noon and night), I would say that news is everywhere. But it might not be the right kind of news. Let me explain. News, for me, is something happening that is new to your audience. As a reporter,…

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How do you find news?

How do you find news?   Being a former journalist (who still monitors the news morning, noon and night), I would say that news is everywhere. But it might not be the right kind of news. Let me explain. News, for me, is something happening that is new to your audience. As a reporter, I’d knock on doors, chat to people in cafes, go to meetings and talk to people. Not…

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Nottingham – a creative city

Nottingham is a creative city. That is a fact (in my opinion). There’s a wealth of things going on. But, here’s a blog post on the Creative Boom website that focuses on the city. http://creativeboom.co.uk/features/creative-cities-nottingham/ It’s well worth a read. Katy Cowan does a good job reviewing cities. Her site says she’s in Manchester (which is almost where I come from) and I think that’s a great city too. Anyway,…

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Great PR coverage in trade magazines

Just a quick note. Got some trade publications on the desk at Mandatum PR earlier today and there are some quite nice pieces about one or two of my B2B PR clients. The articles portray their knowledge about the sectors in which they work and are based on case studies. Case studies are a great way of getting news out there in an informative and creative manner and should be an…

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