Uncovering Mansfield by using Facebook

There’s a wee book, called Brand Anarchy (see it here on Amazon) and it’s all about how managing your reputation has changed over the years. One of the basic ideas is that you can’t control your reputation but you can do something to manage it. The book is a cracking read and not one of those stuffy academic reads that you find in a library somewhere. I recommend it. In…

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Question: How do I get a PR story on the radio? Answer: A perfect package….

Question: How do I get a PR story on the radio? Answer: A perfect package. As a PR professional, to hear someone say ‘a perfect package’ is, well, perfect. Particularly so when it comes from a production journalist in BBC radio. Why so the response? Well, a week or two ago, with my PR selling-in hat on, I contacted the Nottingham radio station and put forward my client, Team Fostering, as a…

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Taking a step back with PR campaigns

I was asked recently what the first external PR thing I would do if a potential client came on board. What would it be, when, the next day? Nothing yet, I said. Puzzled, they asked why; particularly as other agencies had responded with tales of press coverage here, press coverage there and all within a matter of days. Well, I responded, what are you telling people? How do you stand…

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Some thoughts on the first day at #IMHX 2013

Today has been spent at the NEC in Birmingham for the International Materials Handling Exhibition (IMHX). Nottinghamshire PR agency Mandatum PR was supporting a client in the storage and racking industry. Pre-show build up included press releases, social media, blog posts and newsletters, plus a bit of advertising too. The show seemed to have a good number of stands, ranging from small stands to double-deck installations with mezzanine floors and…

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Learning from Nottinghamshire’s Robin Hood legend

Interesting story in the papers today: Robin Hood may have been from Kent. Nottingham and Nottinghamshire have long been associated with the legend of the outlaw and his activities in Sherwood Forest. Both city and county have some great PR out of it, and indeed plans for a new visitors centre near to the Major Oak (roughy around where Robin may have hidden from his enemies) is being planned. Apart…

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Business awards – good for PR and benchmarking

I see the Nottingham Post Business Awards 2013 have been launched. The story on www.thisisnotingham.co.uk says: “Think you’re the business? Then now is the chance to let everyone know by entering the Nottingham Post Business Awards 2013! This year’s awards are the region’s most high-profile business event, providing you with an opportunity to be counted among the very best businesses that Nottinghamshire has to offer.” Awards are a great way…

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Networking in any environment

PR is often about media relations. It’s about getting the key messages about your business to the audiences that you have identified as being potential new business targets or influencers. But PR can be about much more. Networking for example. Whether it’s a networking meeting in the centre of Nottingham,  on a golf course or at a trade show, how people perceive you and your brand can be changed by…

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A question about local media coverage

Quite a few times these past couple of weeks, I’ve been asked similar questions by quite a few people. They are roughly the same question: how do I get in the local paper? How do I get into the Nottingham Post or the Mansfield Chad, the Derby Telegraph or the Derbyshire Times? (I’ve used these papers as examples as they are local to me). At first thought, it would appear…

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PR : Tips : Social media is a mine of PR information gems

Social media is often dismissed as a devourer of time, and, therefore, money. But it can be used as a powerful tool to mine information that is hugely beneficial. Information about a potential client, information about a existing client, people’s thoughts on a company, product or service. Sometimes, a Facebook status or an innocuous tweet can spark a conversation that contains nuggets of information and perhaps ignite a whole argument that…

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PR : Tips : Don’t bottle it up

I was on the tram in Nottingham the other day and was reading LinkedIn posts and Twitter. And I read a great quote that really worked. It went something along the lines of: “Sometimes, people are inside the bottle and can’t read the label.” It’s quite succinct in terms of what people do and what others think they do, and whether the two match up. If you’re thinking about PR,…

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