PR Tips : Just Do It

Recently, I have been speaking with people about tweeting and blogging. For some, it’s a stumbling block. Copied here is a blog post I wrote a little while ago that I thought might be useful … Writing for content marketing & social media – a case of Just Do It?  Is writing for social media (or anything else for that matter) a case of, as Nike would perhaps say, a…

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PR Tips : Journalists have a (correct) name you know

I’ve just recently had a couple of meetings with journalists. The meetings were specifically on behalf of clients, but I asked the journalists for their pet hates from the PR world. Do you know what the first complaint was? That PR people get names wrong. As a journalist, you are trained to get names right. It’s also politeness. But many a journalist has undergone training to make sure they get…

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PR Tips : Tell a story

Do your news items and features tell a story? Do they give the reader an opportunity to learn something new or discover more about you and your business? Mandatum PR believes that telling a story is vital in public relations, and it doesn’t matter which platform you choose to share your story. But don’t forget, good stories are the ones with the right ingredients and give a reader something to…

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PR Tips : Whose voice is it anyway?

I’ve been asked on several occasions recently about what people should say on social media platforms. What voice they should say things in? How should they word statuses on Linked In, Twitter and the like? There are many articles and pieces of advice on this subject. I’ve read a few and they are often like this: “Do this, do that, don’t do it that way …”. My view is that…

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PR Tips : When the noise gets too much

When you’re in the car, listening to the radio, and a song comes on that you don’t like, what do you do? Continue listening? No, you’ll probably change station, pop a CD on or change your iPod tunes. When you’re at home watching the TV, and a programme comes on that you don’t like, what do you do? Continue watching? No, you’ll probably turn the TV off or change channel.…

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PR Tips : Going traditional to get creative

Just recently, in the course of conversations about business and PR, I’ve picked up on a couple of things that are related. One, people are not only time poor but they are also unable to concentrate sometimes because of the addiction to social media. And, two, there’s a definite move to thinking more traditionally when it comes to business – whether that’s actually talking to people (rather than emailing all…

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