PR Tips : Some thoughts and advice on LinkedIn

LinkedIn is a tool that has helped Mandatum PR develop contacts and we’ve won business through using the site. That’s actual money-in-the-bank business. We’ve also been able to connect people – we’ve added value to them. Now, for some, LinkedIn appears to be a tool for gathering connections; a kind of online grab of names and contacts. I’ve had several requests recently from people I don’t actually know. Don’t get…

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PR Tips : Five PR lessons to learn from Alice Cooper

I was busily creating some concepts for a Mandatum PR client in the professional services sector just recently. In a break, I casually switched on the TV set and, as it was just after lunch, Loose Women was on TV. Four “celeb” women involved in deep debate about the important issues of the day OK, deep debate might be a little bit pushing it and so I was about to…

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PR tips : Sticking plaster PR or a holistic approach?

Just recently, I had a very good conversation with a chap at a company that has seen tremendous growth over the past couple of years. It’s turnover has increased, its profitability has been further improved and it has taken on a number of new people. It has tough targets to meet but with good management and people, the future is looking great. And although he operates in a completely different…

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PR tips : Embracing background and photo angles – tips for PR photography

Photography can be crucial when it comes to PR. A good picture can instantly help your story – and if the picture is poor, that’ll get noticed too. Mandatum PR asked Anthony Hopwood and Samuel Kirby at Nottingham photography company Hopwood&Kirby about their views – from a photographer’s point of view – on what helps to make a good PR photograph. “Apart from the obvious ideas of relating to the…

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PR tips : writing a news release to help your public relations drive

I was asked recently how you go about writing a release once you’ve got the story ideas. Here’s how you can write a press release. While many people have different ways, styles and tones (often dependent on the organisation), this is a formula that works for public relations, particularly for SME PR, B2B PR or charity PR. So, you’ve got your news, you’ve got the details following a conversation with…

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PR tips : Finding the right kind of news for public relations

How do you find news? This is a question I am often asked when talking about public relations. Whether I am talking to a Nottingham company, a London business, a one-man enterprise or a large national company wanting to improve its B2B PR, news is sometimes a tricky question. Being a former journalist (who still monitors the news morning, noon and night), I would say that news is everywhere. But…

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PR tips : Promoting your business with web video.

Adding video to your arsenal of marketing and PR tools is becoming acknowledged as a pretty sensible thing to do.   Why? Because, says Katrina Atherton, Business Director at the award-winning Nottinghamshire web video production company A-Star Media, apart from the added search engine optimisation benefits, video helps captivate an audience. Says Katrina: “Research shows that users stay on websites with video content three times longer than websites without video,…

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