Mea culpa is admirable in PR, but is there more to it?

MPR_LI_MeaCulpa

I read a story about a company.

It had been perceived as having taken advantage of a situation.

The story had angry locals. It had bitterness. It had the company at the centre of the storm saying that they had got it wrong, and would donate funds to charity.

Textbook.

Well, it may be.

If you’ve done something wrong like this, it’s best in PR terms to fess up. Mea culpa, if you will.

Sticky wicket it may be, but a straight bat should help. And, by the way, No Comment is not really acceptable these days.

Ay, but here’s the rub. What made a company do something wrong in the first place?

What do you mean? Well, if you take a decision that is going to create a PR issue for the company, why take that decision in the first place?

What is about about the culture of the company, or some of the people, to make that decision in the first place?

It’s all right saying you’ve fessed up, got it wrong, helped charity etc etc but that could be seen as only being done to try to stop a PR disaster from getting worse.

Perhaps bosses at the company in the news story need to look at how and why they operate as they do.

WS

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