Make a deposit in a Wordbank


Not sure that’s a word itself.

But it does conjure up a good image; that of a place in which good words are deposited.

When you’re writing copy for PR, it makes sense to use words that apply to you and your brand.

Use the wrong ones and it could be seen that you are devaluing what you do. You’ll be off-message and a marketing manager may have a few words for you.

Keep a lot of words to one side and in a document that is easy to find. Measure your copy with the words you have previously put in the wordbank – and ditch the ones that don’t match up.

Consistency will flow.



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