I always think that video can help the PR campaign.
For those not in the know, Vine is an app you can use on your smartphone to record just over six seconds of footage.
With some creativity, Vine can be an easy way of getting the messages across. i’m looking at doing a couple of Vine films for clients as we speak.
Here’s a link to some great Vine usage (from Entrepreneur.com):


When you have looked at them, have a think about how you could best use it for your PR campaign.