The Five Ws of writing a great case study

FIVE Ws OF WRITING A GREAT CASE STUDY Writing a case study for PR purposes is about information. Information that helps you to tell a story, that captivates the audience, that keeps the reader interested. A case study for PR purposes can’t just be about you, your work and your products or services. It simply won’t engage the audience. If you are writing a case study, there are certain pieces of…

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