The Five Ws of writing a great case study

FIVE Ws OF WRITING A GREAT CASE STUDY Writing a case study for PR purposes is about information. Information that helps you to tell a story, that captivates the audience, that keeps the reader interested. A case study for PR purposes can’t just be about you, your work and your products or services. It simply won’t engage the audience. If you are writing a case study, there are certain pieces of…

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PR Tips : Just Do It

Recently, I have been speaking with people about tweeting and blogging. For some, it’s a stumbling block. Copied here is a blog post I wrote a little while ago that I thought might be useful … Writing for content marketing & social media – a case of Just Do It?  Is writing for social media (or anything else for that matter) a case of, as Nike would perhaps say, a…

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