Question: How do I get a PR story on the radio? Answer: A perfect package….

Question: How do I get a PR story on the radio? Answer: A perfect package. As a PR professional, to hear someone say ‘a perfect package’ is, well, perfect. Particularly so when it comes from a production journalist in BBC radio. Why so the response? Well, a week or two ago, with my PR selling-in hat on, I contacted the Nottingham radio station and put forward my client, Team Fostering, as a…

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