Review: Internet law – An essential guide

AN ESSENTIAL GUIDE TO STAYING LEGAL On a shelf in my study is a well-thumbed but rather old copy of a book that many journalists will know. It’s about the law and guides reporters through what they can say, or indeed can’t say, when writing stories. From court proceedings to defamation, and many points in between, McNae’s (and it’s numerous editions) has been a  staple read for reporters learning their…

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Quick thoughts on local business news

Afternoon, I write a lot of press releases for businesses. Many are for trade media but quite a few are also for use by local newspapers. Just recently, I asked a couple of business journalists on regional papers for their views on how companies can improve their coverage. The overall view was that: “Like anything else in business, it’s all about relationships. The stronger the relationship, the more likely you’ll…

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How do I get the news from my team?

How do I get the news from my team? This is a question I am often asked when talking about public relations. Being a former journalist (who still monitors the news morning, noon and night), I would say that news is everywhere. But it might not be the right kind of news. Let me explain. News, for me, is something happening that is new to your audience. As a reporter,…

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How do you find news?

How do you find news?   Being a former journalist (who still monitors the news morning, noon and night), I would say that news is everywhere. But it might not be the right kind of news. Let me explain. News, for me, is something happening that is new to your audience. As a reporter, I’d knock on doors, chat to people in cafes, go to meetings and talk to people. Not…

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Uncovering Mansfield by using Facebook

There’s a wee book, called Brand Anarchy (see it here on Amazon) and it’s all about how managing your reputation has changed over the years. One of the basic ideas is that you can’t control your reputation but you can do something to manage it. The book is a cracking read and not one of those stuffy academic reads that you find in a library somewhere. I recommend it. In…

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PR Tips : Whose voice is it anyway?

I’ve been asked on several occasions recently about what people should say on social media platforms. What voice they should say things in? How should they word statuses on Linked In, Twitter and the like? There are many articles and pieces of advice on this subject. I’ve read a few and they are often like this: “Do this, do that, don’t do it that way …”. My view is that…

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New Year sees launch of new Nottinghamshire PR agency

Experienced PR professional and former journalist Wayne Swiffin has launched his own public relations consultancy. Wayne was latterly an account director at an award-winning Nottingham integrated communications agency but created his own agency to focus on PR, media relations and copywriting. Based at the i-Centre in Mansfield, Nottinghamshire Mandatum PR already has a number of retained clients across the UK operating in sectors including materials handling, warehousing, construction, property, professional…

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