How the media landscape has changed

HELPING STUDENTS THINK OUTSIDE THE CLASSROOM BOX Back in 1995, I was cub reporter in Nottinghamshire, learning my trade having signed my indentures at a local weekly newspaper in Mansfield. Shorthand. Long days. High enthusiasm. Low pay. Ah, they were the days. You wrote your article and submitted it by saving it to a floppy disc and then putting aforementioned disc into another computer. No website for the newspaper group…

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The Five Ws of writing a great case study

FIVE Ws OF WRITING A GREAT CASE STUDY Writing a case study for PR purposes is about information. Information that helps you to tell a story, that captivates the audience, that keeps the reader interested. A case study for PR purposes can’t just be about you, your work and your products or services. It simply won’t engage the audience. If you are writing a case study, there are certain pieces of…

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PR Tips : Just Do It

Recently, I have been speaking with people about tweeting and blogging. For some, it’s a stumbling block. Copied here is a blog post I wrote a little while ago that I thought might be useful … Writing for content marketing & social media – a case of Just Do It?  Is writing for social media (or anything else for that matter) a case of, as Nike would perhaps say, a…

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PR Tips : When the noise gets too much

When you’re in the car, listening to the radio, and a song comes on that you don’t like, what do you do? Continue listening? No, you’ll probably change station, pop a CD on or change your iPod tunes. When you’re at home watching the TV, and a programme comes on that you don’t like, what do you do? Continue watching? No, you’ll probably turn the TV off or change channel.…

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PR Tips : Some thoughts and advice on LinkedIn

LinkedIn is a tool that has helped Mandatum PR develop contacts and we’ve won business through using the site. That’s actual money-in-the-bank business. We’ve also been able to connect people – we’ve added value to them. Now, for some, LinkedIn appears to be a tool for gathering connections; a kind of online grab of names and contacts. I’ve had several requests recently from people I don’t actually know. Don’t get…

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PR tips : Sticking plaster PR or a holistic approach?

Just recently, I had a very good conversation with a chap at a company that has seen tremendous growth over the past couple of years. It’s turnover has increased, its profitability has been further improved and it has taken on a number of new people. It has tough targets to meet but with good management and people, the future is looking great. And although he operates in a completely different…

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