How do you find news?

How do you find news?   Being a former journalist (who still monitors the news morning, noon and night), I would say that news is everywhere. But it might not be the right kind of news. Let me explain. News, for me, is something happening that is new to your audience. As a reporter, I’d knock on doors, chat to people in cafes, go to meetings and talk to people. Not…

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Great PR coverage in trade magazines

Just a quick note. Got some trade publications on the desk at Mandatum PR earlier today and there are some quite nice pieces about one or two of my B2B PR clients. The articles portray their knowledge about the sectors in which they work and are based on case studies. Case studies are a great way of getting news out there in an informative and creative manner and should be an…

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Question: How do I get a PR story on the radio? Answer: A perfect package….

Question: How do I get a PR story on the radio? Answer: A perfect package. As a PR professional, to hear someone say ‘a perfect package’ is, well, perfect. Particularly so when it comes from a production journalist in BBC radio. Why so the response? Well, a week or two ago, with my PR selling-in hat on, I contacted the Nottingham radio station and put forward my client, Team Fostering, as a…

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PR Tips : Just Do It

Recently, I have been speaking with people about tweeting and blogging. For some, it’s a stumbling block. Copied here is a blog post I wrote a little while ago that I thought might be useful … Writing for content marketing & social media – a case of Just Do It?  Is writing for social media (or anything else for that matter) a case of, as Nike would perhaps say, a…

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PR Tips : Tell a story

Do your news items and features tell a story? Do they give the reader an opportunity to learn something new or discover more about you and your business? Mandatum PR believes that telling a story is vital in public relations, and it doesn’t matter which platform you choose to share your story. But don’t forget, good stories are the ones with the right ingredients and give a reader something to…

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PR Tips : When the noise gets too much

When you’re in the car, listening to the radio, and a song comes on that you don’t like, what do you do? Continue listening? No, you’ll probably change station, pop a CD on or change your iPod tunes. When you’re at home watching the TV, and a programme comes on that you don’t like, what do you do? Continue watching? No, you’ll probably turn the TV off or change channel.…

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PR Tips : Five PR lessons to learn from Alice Cooper

I was busily creating some concepts for a Mandatum PR client in the professional services sector just recently. In a break, I casually switched on the TV set and, as it was just after lunch, Loose Women was on TV. Four “celeb” women involved in deep debate about the important issues of the day OK, deep debate might be a little bit pushing it and so I was about to…

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PR tips : Sticking plaster PR or a holistic approach?

Just recently, I had a very good conversation with a chap at a company that has seen tremendous growth over the past couple of years. It’s turnover has increased, its profitability has been further improved and it has taken on a number of new people. It has tough targets to meet but with good management and people, the future is looking great. And although he operates in a completely different…

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